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WATCH: pro-gun ad banned from the Super Bowl

“My family’s safety is my highest priority” the man in the Daniel Defense ad says. “I am responsible for their protection and no one has the right to tell me how to defend them” he states adamantly.

Apparently a bit too adamantly for the National Football League. According to a report by Guns & Ammo magazine, they’ve decided to ban the ad by the renowned firearms manufacturer.

According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”

The NFL’s Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.

Daniel Defense reportedly offered to alter the ad by removing the image of an AR-15 at then end but the NFL replied with another denial. This year’s banned ad comes after Danniel Defense was able to run a commercial in parts of Georgia during last year’s Super Bowl. There is currently no word on why this year’s ad is being treated differently.

There is also no word on how, or if, the NFL will address the backlash banning this commercial has created.

Stephen Gutowski