“My family’s safety is my highest priority” the man in the Daniel Defense ad says. “I am responsible for their protection and no one has the right to tell me how to defend them” he states adamantly.
Apparently a bit too adamantly for the National Football League. According to a report by Guns & Ammo magazine, they’ve decided to ban the ad by the renowned firearms manufacturer.
According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”
The NFL’s Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.
Daniel Defense reportedly offered to alter the ad by removing the image of an AR-15 at then end but the NFL replied with another denial. This year’s banned ad comes after Danniel Defense was able to run a commercial in parts of Georgia during last year’s Super Bowl. There is currently no word on why this year’s ad is being treated differently.
Since that time he has written for publications like Human Events, Pajamas Media, and Newsbusters. He also served over four years as the Content Editor for the Media Research Center's video site MRCTV.
His work has been cited by The Drudge Report, CBS News, CNN, Fox News, The Los Angeles Times, The Blaze, The Huffington Post, The Daily Caller, Hot Air, Instapundit, and many others.
You can contact Stephen by emailing Stephen@CapitolCityProject.com.